Moving Image Technologies today announced it recently received three procurement contracts for upgrades. The exhibitors involved include Flix Brewhouse, Celebration Cinemas and Elvis Cinemas.
These purchase orders are part of a nascent upgrade cycle for aging digital cinema technology and equipment and are fueled by the Shuttered Venue Operators Grant distributed under the Cares Act. The SVOG is a Small Business Association grant assisting eligible venues affected by COVID-19, including motion picture theatre operators.
As of November 29, motion picture operators have received more than $1.9 billion in initial funding and $0.6 billion in supplemental funding to help them recover from the impact of COVID-19.
“The SVOG grants are helping facilitate a much-needed upgrade cycle for theatre technologies and amenities that was delayed due to the onset of COVID-19,” said Joe Delgado, executive vice president, sales and marketing for MIT. “We look forward to helping our customer base emerge even stronger from this pandemic by improving the customer experience through technology and comfort upgrades.”
Flix Brewhouse, a growing regional circuit known for its amenities, including in-theatre craft brewing, has given a circuit-wide purchase order to MIT to upgrade its digital cinema media servers from GDC Technologies. The new generation of GDC’s digital cinema media servers are purpose-built servers for secure movie playback and offer higher frame rate capabilities and even streaming support.
Celebration Cinemas, a Michigan regional exhibitor, has given a circuit-wide purchase order for Dolby CP950 audio processors that support Dolby 5.1 and Dolby 7.1 surround sound and include an expansion slot to upgrade to Dolby Atmos sound.
Elvis Cinemas has issued a purchase order for the acquisition and installation of VIP recliners for their Denver, Littleton, and Arvada Colorado locations.
Moving Image Technologies www.movingimagetech.com