Severtson Screens, in conjunction with CES+, has provided 11 SeVision 3D GX-WA standard perforation screens for Ecuador’s new Multicines Mall del Rio Guayaquil.
“This is a very exciting project, and our enhanced SeVision 3D GX-WA projection screens are a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation, making it the ideal screen for Multicines Mall del Rio Guayaquil,” said Toby Severtson, president and CEO of Severtson Corp. “The SeVision 3D GX-WA coating provides the benefits of the standard SeVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”
Multicines Mall del Rio Guayaquil, which opened in late May 2021, features Severtson’s screens ranging in sizes from 14.25 feet by 25.5 feet up to a 35.25 foot by 65.3 foot screen. Along with Severtson’s screens, Multicines also features Dolby Audio systems and servers, chairs by Inorca and Lumma, and RGB pure laser projection technology by Christie.
“We wanted to provide our customers with the best moviegoing experience possible, and Severtson has provided the ideal screens for our new location,” said Gonzalo Lopez, Multicines’ CEO. “We needed screens in varying sizes and gains, and Severtson was able to supply everything to our exact needs and specifications. And the final products’ visual and audio qualities have surpassed our expectations.”
“We couldn’t have done this tremendous installation without our partners at Severtson Screens,” added Alex Younger, CES+ CEO. “We are grateful to them for being able to provide a large quantity of high quality, varying size screens internationally and on time, especially during the current pandemic.”
For this installation, the SeVision 3D GX-WA standard perf screens were shipped rolled. Like all Severtson projection materials, SeVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive,” said Dan Maxwell, Severtson’s vice president and COO.
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