National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.
“NCM continues to be a valued partner of Metropolitan Theatres Corporation providing an array of services that benefit our company as well as our guests,” said David Corwin, president of Metropolitan Theatres Corporation.”Their pre-show, Noovie, creates an engaging and interactive experience for movie-goers with content that is current and entertaining. The Noovie pre-show is a staple on our screens.”
With these exhibitors, NCM represents six of the top ten exhibitors in the U.S. and a majority of the top 25. Harkins Theatres was added to the list earlier this year, bringing the Noovie pre-show to more than 500 additional screens across their 33 premier theater locations throughout Arizona, California, Colorado and Oklahoma.
“It’s exciting to see our network growing as we move forward in the recovery of the exhibition community. With the robust film slate planned for the last half of 2021 and into 2022, NCM and our premium pre-show, Noovie, is the perfect solution to add value for our exhibitors and their patrons,” said Jennifer Lupo, vice president of affiliate partnerships at NCM.
NCM also added Christine Alducin to the team as director of affiliate partnerships. Alducin, a long time NCM leader, brings marketing, operations, and exhibitor experience to the team. Prior to NCM, Alducin led the marketing and film buying groups for Cinema Latino. “I’m thrilled to have someone with Christine’s background join our affiliate team at such a pivotal time for our business,” added Lupo.
Many NCM exhibitors are also opening new theatres as the world emerges from the pandemic, with an additional 198 screens in 20 theatres expected to be live with the Noovie pre-show by the end of August, and more in the works.
National CineMedia www.ncm.com