National CineMedia has entered into agreements with an assortment of popular online personalities from the world of film and entertainment who will appear in new series on screens in more than 1600 U.S. movie theatres, including the top 50 designated market areas, as part of the exhibitor’s pre-show Noovie.
Perri’s Picks is hosted by Collider’s Perri Nemiroff, who will regularly share her enthusiastic recommendations of the most anticipated upcoming movies in the film release pipeline. Nemiroff’s Noovie big screen series debuts after many years hosting video reports on smaller digital screens where she has covered the entertainment world for a variety of popular online sites, including Movies.com, Screenrant.com and ComingSoon.net. A graduate of Columbia University's Film MFA program, Perri is also a member of the Broadcast Film Critics Association.
Noovieverse is an original content series hosted by the leading pop culture and influential voices around the Marvel Studios and DC Comics universes. Noovieverse hosts capture the social and cinematic buzz around the myths, rumors and storylines of the major superhero releases in the cinematic landscape. A rotating group of hosts will appear several times per year offering a curated look at the upcoming superhero movies. Noovieverse hosts include Matt Ramos, Greg Alba and Brad R. Lambert, among others to be added in the future.
Ramos entertains, informs, and inspires his online fan community clamoring to stay current on all cinema superheroes. He’s been talking about Spider-Man: No Way Home for over a year online and will host a special event this week for movie fans at an AMC theatre in Burbank, California. The 400-seat auditorium was sold out in less than an hour.
Alba is the host, editor, and producer of The Reel Rejects on YouTube, taking his audience on a hilarious journey through the world of movies. He shares his love of feature films via online discussions, movie reviews, movie news, community reaction to movie trailers, and more.
Lambert is a producer, talent manager and speaker with a passion for film and entertainment. He works with brands, studios, celebrities, artists and other industry professionals creating wider awareness for the best Hollywood has to offer. He currently collaborates with Walt Disney Studios, Marvel Studios, Warner Bros. Pictures, Sony Pictures, Universal Pictures, and many more. He previously was involved in marketing the release of Spider-Man: Far From Home, as well as Avengers: End Game.
Additionally, the new Noovie Unwind segment will allow moviegoers to immerse themselves in self-care before the movie begins. In less than a minute, Unwind will provide a moment of relaxation for moviegoers craving a mental health break before escaping into the world of cinematic storytelling.
Following a test NCM did in November of Noovieverse in theatres presenting Eternals, its Instagram followers increased by seventeen percent, Instagram engagement was up nearly twenty percent (IG engagement average is approximately 1.22 percent), NCM Tik Tok followers increased by 1,000 percent and posts, stories, tweets and retweets tied to the test segment across NCM's social channels generated 150,000 impressions