National CineMedia’s new digital out of home group NCM/DOOH group has joined the Digital Place Based Advertising Association. NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences, and the launch of the NCM /DOOH group will further unite brands with the power of movies and engage movie fans anytime and anywhere.
DPAA president and CEO Barry Frey said, “NCM has a very powerful platform that connects brands with movie fans not only in theaters, but via online, mobile and, coming soon, into digital out-of-home locations across the country. We look forward to supporting NCM as a digital player outside the home.”
Scott Felenstein, senior vice president and chief revenue officer of NCM said, “As the media marketplace evolves, NCM plans to continue to diversify our offerings beyond the big screen to reach movie fans and audiences wherever they are, and digital-out-of-home is an important part of our future strategy with our new NCM/DOOH group. We believe that DPAA has much to offer in the way of marketplace insights and networking opportunities, and we look forward to having a seat at the table to work with them to help determine the course of the DOOH industry.”
National CineMedia www.ncm.com