Pearl & Dean Promotes Three to New Roles

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Mon, 01/10/2022 - 11:34 -- Nick Dager

The British cinema advertising company Pearl & Dean has created three senior new roles across its sales team, promoting Jamie White to deputy sales director, Catherine Ferguson to head of agency strategy and Cristina Duffy to head of agency trading.

Pictured, left to right, are Jamie White, Catherine Ferguson, and Cristina Duffy.The new roles are part of a restructure in the sales team that focuses on a more fluid management style. Shifting from an agency by agency focus to one concentrated on specialties – trading and strategy with the aim of encouraging the team to champion their specialist areas and max out their skill sets to maintain efficiency and growth.

As deputy sales director, White will work alongside Clare Turner, sales director, on the day to day running of the sales team. His main responsibilities are revenue generation across the media agency landscape and managing trading relationships. White, who joined Pearl & Dean in 2011 and most recently held the position of head of agency sales, will also focus on guiding and supporting the heads of trading/strategy to generate revenue into Pearl & Dean as well as supporting on the day-to-day commercial strategy for the business.

Ferguson joined Pearl & Dean 10 years ago as an account manager and worked her way up through the sales team, with her most recent role as group head, managing a team of five. In her new role, Ferguson will focus on broadening and strengthening relationships with key planning, strategy, and partnership teams across agencies. Her responsibilities extend to working closely with the Pearl & Dean partnerships team and the film partnerships consultant to continue to develop long term strategic partnerships for brands.

Working alongside Ferguson, Duffy will be spearheading Pearl & Dean’s work with the trading and media teams across all national and regional agency groups.

Both women will report into Turner who said, “At Pearl & Dean, we are passionate about creating a happy and motivated workplace culture, that is built on recognizing talent and nurturing it early on. Jamie, Catherine, and Cristina are fantastic examples of this, and it is brilliant to see each one of them grow at Pearl & Dean throughout the years and develop into experienced and highly talented leaders across the sales team. Our new sales team structure is a crucial move for our business to ensure that every relationship across our partners and agencies is given the attention it deserves. I have every confidence that it will be a key driver in shaping our growth in 2022 and beyond.”