PVR Cinemas has signed a contract with Qube Wire to deliver movies, trailers, and advertisements to 876 screens at 176 sites across India.
“We were looking for a robust and reliable content delivery solution that gives us flexibility, reliability, and transparency,” said Kamal Gianchandani, chief of strategy, PVR Limited. “With Qube Wire, we can track and monitor all content movement for our theatres from one dashboard.”
The most important advantage that Qube Wire’s electronic delivery provides is the elimination of logistic challenges due to the shipment of hard drives. Besides being more convenient, Qube Wire is an environment friendly solution, in line with PVR’s mission as a responsible corporate citizen.
Harsh Rohatgi, CEO, Qube Cinema said, “We are excited to partner with PVR to strengthen their content distribution. Our customers around the globe already recognize that Qube Wire is the best solution in the industry for electronic delivery, and now we are happy to partner with India’s largest chain.”