RealD Signs 3D Installation Agreement with PVR Cinemas

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Wed, 12/07/2022 - 10:31 -- Nick Dager

RealD today announced an agreement to install RealD 3D technology in at least 100 cinema screens during the next three years in PVR Cinemas’ theatres across India.

RealD today announced an agreement to install RealD 3D technology in at least 100 cinema screens during the next three years in PVR Cinemas’ theatres across India.RealD will provide its upgraded 3D system Ultimate 3D. Most of the 100 systems will be installed in PVR’s premium large format auditoriums, branded as P[XL]. Installations of RealD 3D technology at PVR locations have already begun.

“For 25 years, PVR has been at the helm of cutting-edge technology and constantly innovating to make movie viewing truly experiential,” said Gautam Dutta, CEO, PVR Limited. “Our own premium large-screen format P[XL] across the country has received wide acceptance among our audiences, and we are determined to constantly upgrade it to make the movie-going experience truly magnificent. 3D movies in India have a large following, and with the ‘Ultimate 3D’ of RealD we are moving ahead to further enhance the visual and immersive 3D experience in all our premium formats for viewers in India.”

“PVR has always been a forward-thinking market leader in India, and their tremendous success reflects the dynamic growth of India’s movie business as a whole,” said Travis Reid, CEO, and president of worldwide cinema for RealD. “It’s been our privilege to partner with PVR, and we are thrilled and honored to be part of PVR’s premium large format strategy. RealD provides the best state-of-the-art technology as well as quality-control services to ensure a premium cinema experience to the widest audience in India.”