Screenvision Media has promoted Christine Martino to chief revenue officer, Screenvision Media Entertainment Network, and Gerald Griffin to chief revenue officer, Front + Center Everywhere. As live events return and the cinema industry dramatically recovers, Screenvision has refocused its sales organization to reflect the company's diversified portfolio of inventory that uniquely delivers for advertisers the highly engaged and extremely hard-to-reach audience, both within and beyond cinema.
"In the four years prior to the pandemic, Screenvision delivered record growth, revenue, and profitability," said John Partilla, Screenvision Media CEO. "Beyond enduring and surviving the global pandemic, we used that time to expand and extend our inventory, supplementing Screenvision's core cinema business. In many ways, Christine and Gerald helped to diversify and transform an already innovative company and through their sales leadership, we see limitless potential."
As CRO for Screenvision's newly launched Entertainment Networks, Martino's responsibilities will include national advertising sales for cinema, sports, concerts, and e-gaming. Screenvision's Entertainment Networks will deliver to brands the passionate fans that are highly engaged with the most premium video in theatres, arenas & live viewing screens. Combined, the Network doubled the available impressions to now reach more than 800 million annual eyeballs on the largest screens in the country and in the most immersive and live environments.
Martino's career at Screenvision spans 15 years. She previously served as executive vice president, national ad sales, where she was instrumental in bringing the cinema sector from out-of-home into video teams.
"Christine Martino excels at results and outcomes - for her agency and brand partners, her teams and our company," added Partilla. "She is widely respected across the marketplace for delivering smart, creative thinking that our clients consistently seek, and we're extremely fortunate to have her helming our broader entertainment portfolio."
Griffin will become CRO for Front + Center Everywhere, an audience-based advertising solution that delivers precise audiences and preferred content on premium networks that are available on 130,000+ screens throughout the country.
"Gerald Griffin is the complete professional,” said Partilla. “He's been in the trenches his whole career, fighting for his clients and their businesses. Gerald continues to lead the charge into the digital OOH space to diversify Screenvision's portfolio and has already driven real results."