Silver Screen Upgrades with Support from Sharp/NEC, CinemaNext

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Fri, 04/09/2021 - 09:33 -- Nick Dager

As the largest private cinema chain in Belarus, Silver Screen Cinemas is making strategic investments in new multiplex sites across the country and opened the first new site in Grodno last month.

As the largest private cinema chain in Belarus, Silver Screen Cinemas is making strategic investments in new multiplex sites across the country and opened the first new site in Grodno last month.Silver Screen Cinemas chose laser cinema projector models from Sharp/NEC for their image quality, especially on reflective screens, and their expected extended lifespan. For its smallest screens, the company has installed the very compact NC1201L projector in a boothless cinema, using an acoustic box provided by CinemaNext. Silver Screen’s mid-sized screens are equipped with the new laser phosphor-based model NC1402L. On the largest screens, with 15m width and a gain of 3.4, the RB laser model NC1700L has been installed.

Alexander Zyuzkevich, executive director of Silver Screen Cinemas said, “We are very pleased to have partnered with Sharp/NEC and CinemaNext on our latest big expansion.  Their highly flexible support has been invaluable through every stage of this project, and we’ve been impressed by the quality of the laser projection systems. They’re helping us deliver the most exciting and engaging experiences for our audiences.”

Jens Kayser, sales manager digital cinema at Sharp/NEC said, “We are delighted to see this project come to fruition, especially after the past year and the unprecedented challenges raised by the pandemic. We thank Silver Screen Cinemas for the opportunity to work together on this project, and we’re confident its new sites will be a great success.”

Sharp/NEC Cinema www.sharpnecdisplays.eu