Sim Technology Showcase to be Held January 30 in Toronto

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Wed, 01/29/2014 - 14:19 -- Nick Dager

The Sim Technology Showcase will be held January 30.Some of the world’s leading manufacturers of camera systems, lenses, lighting equipment, workflow technology and other film and television production gear will be on hand when Sim Digital, PS Production Services and Bling Digital, hosts the Sim Technology Showcase on January 30 at Sim’s Toronto headquarters.

Exhibitors at this year’s event will include Arri, which will be showing the Arri Amira, its new documentary-style camera, for the first time in Canada. Sony will be demonstrating new workflows for its popular F55 camera system.

“It’s among the best events of its kind,” said Sebastien Laffoux, camera sales manager, Arri Canada. “It attracts a great crowd, it’s well organized and well executed.” In addition to Arri Amira, Arri will be showcasing the Arri Alexa XT with the latest anamorphic lenses, as well as several new lighting products, including its M8, a compact HMI lamphead; and L7-D, an LED Fresnel.

“There is a lot of anticipation for these products,” Laffoux observed, “and we are expecting a great turnout at SIM, Toronto.”

Other highlights include:

Thales Angenieux will be showing its top optics including the new 25-250 Zoom.

Fujinon will demo its growing range of PL Mount lenses including the latest Fujifilm ZK Light Weight Cabrio Zooms. 

Bling Digital will be will be demonstrating updated systems for data management and video assist, the latest dailies workflows for features shooting in ArriRaw, POD-based remote lab stations, plus editorial and finishing solutions.

Lighting and grip specialist PS Production Services will showcase its new EXO Camera Cart as well as its most popular crane and dolly systems. 

“We look forward to hosting this Showcase every year,” said Sim Digital chief executive officer Rob Sim. “I like that our event takes on a party-like atmosphere. There’s great food, refreshments and even performances. It’s wonderful to see guests reconnecting with old colleagues and friends as they explore all of the new equipment and solutions on display. Since the event draws out many of Toronto’s top industry professionals, it has become a great platform for launching new products in Canada.”

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