SMPTE to Host Future of Cinema Session at NAB 2022

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Tue, 04/12/2022 - 16:13 -- Nick Dager

SMPTE, the home of media professionals, technologists, and engineers, will once again host a session on the future of cinema at the National Association of Broadcasters convention on Saturday April 23 at the Las Vegas Convention Center in Las Vegas, Nevada.

SMPTE, the home of media professionals, technologists, and engineers, will once again host a session on the future of cinema at the National Association of Broadcasters convention on Saturday April 23 at the Las Vegas Convention Center in Las Vegas, Nevada."One of our most important goals at SMPTE is to shine a light on technological innovation and how it is shaping media and entertainment. Sponsoring these educational sessions led by our esteemed colleagues is one way to fulfill that goal," Michael Zink, vice president, emerging and creative technologies at WarnerMedia and SMPTE education vice president. "It will also be great to come back together again after two years apart. There's nothing like the spark that comes from in-person discussions on the industry's most impactful topics. Plus, I'm looking forward to seeing old friends."

9 a.m.-10:20 a.m. — Future of Cinema: The Immersive World of MSG Sphere

Andrew Shulkind, Senior Vice President of Capture and Innovation, MSG Entertainment Corp.

Richard Welsh, Senior Vice President of Innovation, Deluxe (moderator)

In this keynote session, the future of entertainment promises to transport us to new worlds by providing a new medium and multisensory platform for artists. One of the most ambitious projects of this kind – MSG Sphere – will feature 160,000 square feet of interior immersive displays, groundbreaking spatialized audio, and full 4D effects.

10:40 a.m. to noon — Future of Cinema: Immersive Experiences & Use Cases

Sarah Ellis, Director of Digital Development, Royal Shakespeare Company

Michael Koperwas, Supervisor, Creative Development and Visual Design, ILMxLAB / Lucasfilm

Jenny Weinbloom, Head of Studio, Impact Museums

Michael Zink, Vice President, Emerging and Creative Technologies, WarnerMedia (moderator)

1:30 p.m.-2:50 p.m. — Future of Cinema: Technology Enablers

Kevin Amaratunga, Vice President of Engineering, Scalable Display Technologies, Inc.

Gary Feather, Business Consultant and Lighting and Display Technology Expert

Pete Ludé, Consultant, Next Generation Motion Imaging (moderator)

Jeremy Hochman, Founder and CEO, Megapixel VR

3:20 p.m.-4:40 p.m. — Future of Cinema: Beyond the Big Screen

Chris deFaria, President, Keylight

Jon Karafin, CEO and Founder, Light Field Lab, Inc.

Ajit Ninan, Director of Engineering, Dolby Labs

Michael Zink, Vice President, Emerging and Creative Technologies, WarnerMedia (moderator)

SMPTE smpte.org