Sony Pictures will release more films for 2019-2020 in MediaMation’s immersive cinema MX4D format. The format was programmed for nine Sony Pictures releases this calendar year, starting with Escape Room, through the blockbuster, Spider-Man: Far From Home.
The new films will round out the year in MX4D auditoriums. They include Zombieland, Charlie’s Angels and Jumanji: The Next Level. Other 2020 films are to be confirmed soon.
Scott Sherr, executive vice president, worldwide theatrical distribution at Sony Pictures Entertainment said, “MX4D’s programming effects team really knows how to make a film more immersive and entertaining. We welcome their global expansion and our partnership that offers another unique theatrical moviegoing experience.”
Howard Kiedaisch, CEO of MediaMation said, "We enjoy an extraordinary relationship with the team at Sony Pictures. Their diverse and compelling slate of films is perfect for our motion and effects programming and for our global exhibitors. Together we are enhancing the theatrical moviegoing experience.”
Currently, MediaMation's dedicated MX4D cinema auditoriums are in 24 countries, with 378 theaters and growing. Upcoming installations include ten more locations with B&B Theatres in the U.S., four with Kino Arena in Bulgaria and multiple new facilities with industry leading exhibitors including Kinepolis, Diesel Kino, Inox of India and multiple circuits in China.