Spotlight Cinema Networks announced today that Look Dine-In Cinemas has joined its exhibitor network and that Spotlight will serve as its exclusive cinema advertising sales representative. According to Spotlight, the partnership with an innovator of in-theatre dining, Brian Schultz, reinforces its position as the cinema advertising leader in reaching the 21+ adult demographic through its nationwide network of art houses, luxury, and dine-in exhibitors.
Schultz recently opened his first five locations under the new Look Dine-In Cinemas brand. The five theatres, with a total of 59 screens, are open in top markets Dallas and Los Angeles. Schultz also has plans to open additional locations.
“After navigating a very difficult year during this pandemic, this addition solidifies our network for years to come,” said Michael Sakin, president, Spotlight Cinema Networks. “The locations joining our portfolio will be very attractive to our advertising community as audiences continually return to the cinema and enjoy films the way they were meant to be viewed: on the big screen. Look Dine-In Cinemas’ presence in our network strengthens our reach and gives marketers access to cultured audiences in the nation’s most desirable markets. We’re looking forward to the reemergence of cinema experiences nationwide with Look Dine-In Cinemas as a key component to our strategy.”
“It’s exciting to partner with a nationally recognized leader and initiator of in-theatre dining,” said Bernadette McCabe, executive vice president, event cinema & exhibitor relations, Spotlight Cinema Networks. “Spotlight is committed to curating a network of exhibitor partners that offer premium cinema experiences and we look forward to delivering a quality preshow experience for Look Dine-In Cinemas’ audience.”
“We are truly excited about our partnership with Spotlight Cinema Networks,” said Schultz. “I don’t think of our partnership as cinema advertising. Spotlight is part of the show. Bringing our guests information about products, films, all different kinds of things that are educational. They’ve done a great job partnering and creating a preshow that’s both entertaining and informative. They’re really trying to tailor the content to that customer base.”
Spotlight Cinema Networks www.spotlightcinemanetworks.com