Last month, in a public demonstration at the Wushang Dream Plaza in Wuhan, China, Timewaying Technology unveiled what it says is the world's largest LED cinema screen. The 4K HeyLED digital cinema screen is DCl-certified and measures 20 meters wide by 10.5 meters high.
The event started with a film to demonstrate the screen’s visual capabilities. Unlike the earlier demonstration in Los Angeles that featured a ten-meter HeyLED screen, the much larger screen at the Wuhan event showcased images that appeared within reach due to its extensive size.
Ruan Yong-zhao, vice president of the Hubei Changjiang Film Group praised the new generation of LED technology. He noted that the screen’s size has made it a must-see attraction and it has led to the highest box office grossing in Wuhan within a month of opening.
Timewaying CEO Andrew Chen said HeyLED there are three main pain points currently affecting the cinema industry: limited content diversity, lack of immersion in cinematic experience, and a lack of social connection.
Chen said the HeyLED screen performs well when compared with the traditional projection and reflection screening method by delivering high contrast, high brightness, immersive size, and high dynamic range. It also eliminates the need for a projection room, creating new opportunity for building extra VIP private boxes to drive income.
Kenny Chow, chief technology officer of Timewaying, gave a video presentation that provided an overview of the product's technical features, advantages and application effects compared to ordinary projection. He highlighted the features such as enhanced by 3D imaging, facilitating naked-eye 3D viewing which may increase advertising revenue.
The premium large format auditorium in the Wushang Dream Plaza is equipped with an EMX immersion WSAI surround audio system, which was specially designed for the HeyLED to deliver a superior sound quality. EMX vice president Xiang Jue said the WSAI sound system has made substantial breakthroughs in solving the problem of sound-image perception caused by non-perforated screens. Meanwhile, the 13cm ultra-narrow width of the speaker arrays fit right into the rims of the HeyLED screen to enable wall-to-wall, ceiling-to-ground fitting of the LED screen to the auditorium.
To support cinema technology adoption, Timewaying has launched an exclusive HeyLED financing plan for Chinese clients.