Unique X has renewed its long-term agreement with the Odeon Cinemas Group, Europe’s largest cinema operator, for the provision of RosettaBridge Theatre Management System, RosettaNet Circuit Management System and BaseKey. Unique X’s global digital cinema package delivery platform MovieTransit is already in operation at all Odeon Cinemas Group sites.
The new agreement builds on an existing 10-year relationship between the parties with Unique X’s software deployed in all Odeon Cinemas Group locations across the UK, Ireland, Norway, Sweden and Spain and now expanding to Germany, Finland, Portugal and Italy. The deal also means that Unique X will now be servicing all 2485 Odeon screens across Europe.
RosettaBridge Theatre Management System is the cinema’s operational hub, integrating with your POS for schedule, creating Show PlayList from templates to build shows, allowing pre-show integration with your advertising or trailer provider. With centralized territory wide content and playlist management functions, RosettaNet Circuit Management System can guarantee the continuity of showings across all sites, ensuring the same high-quality product is delivered to all shows for all customers, at whichever site. Ensuring KDMs are delivered safely and fully automatic to cinemas, Basekey removes all needs for manual intervention to ingest KDMs in cinemas.
Unique X’s chief commercial officer, Phil Morris said, “We have been extremely proud to provide our services to Odeon Cinemas Group over the last 10 years. This renewal and extension not only validates the quality of the Unique X software solutions for a market leading operator such as Odeon but by expanding our footprint into Italy, Germany, Finland and Portugal, Odeon will finally be able to fully automate and centralize their operations. With Unique X’s new product range designed to increase exhibitor revenue, including Book the Cinema, Smart Trailering and RosettaLive, we look forward to a long and fruitful partnership with Odeon.”
Odeon’s Group head of cinema technology, Mike Bradbury, said, “Having worked with Unique X’s suite of products since the D-Cinema deployment we have been able to create market leading operational processes that result in a better experience for our guests. Unique have shown that they never stand still and have continued to develop outstanding functionality and new initiatives. It was the obvious choice to expand our relationship across all the Odeon Cinemas Group sites in Europe.”