Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.
The Flix Media estate consists of 3248 screens, including Cinemark and affiliate screens, across Latin America. This takes Advertising Accord’s total screen count worldwide to more than 36,000.
The Advertising Accord platform, powers cinema advertising sales companies across five continents. Flix will be able to harness the power of Advertising Accord to provide an automated workflow for their pre-show sales, inventory management, dynamic scheduling and content delivery. Advertising Accord utilizes the latest serverless cloud technologies, producing over 30 million advertising playlists worldwide on a weekly basis.
In addition to Advertising Accord, Flix will be utilizing Unique X’s content delivery platform, Movie Transit to supplement their existing content delivery services in each territory. Movie Transit is the most sophisticated, reliable and secure DCP e-delivery platform available in the market, with over 3000 connected movie theatres globally.
Unique X’s CEO Roger Harris said, “We are extremely proud to be working with Flix Media in launching Advertising Accord to all their advertising territories across Latin America. The implementation of Advertising Accord with the existing RosettaBridge theatre management system installed in all Cinemark cinemas will provide a streamlined workflow that wil significantly increase efficiency with pre-show automation eliminating opportunities for error.”
Adriana Cacace, Flix Media’s CEO said, “The partnership between Flix Media and Unique guarantees the best programming and automation system. Also, screen ads will get a significant improvement in sound and image quality, taking advantage of all the technological potential and enchantment of a movie theater.”
Unique X www.uniquex.com
Flix Media www.flixmedia.com.br