WCPMedia Services recently helped MIA Market, Italy’s first-ever international market for film, television, documentaries and video games, connect content owners with potential buyers through the use of its groundbreaking media management platform. The cloud-based service allowed MIA’s 1600 participants—in Rome and in 58 countries worldwide—to view new content on demand via secure, online screening rooms. MIA was held recently in Rome in conjunction with the Rome Film Fest.
WCPMedia Services is rapidly changing the way film markets do business. It’s no longer necessary to hunt for slots to host market screenings or to send DVDs to distributors around the world. Instead,
With WCPMedia’s platform, sellers upload content to a cloud database, then invite buyers, journalists and others into password-protected screening rooms. Users can watch the content at their convenience via a laptop, mobile device or other screen. The service marks a leap forward in security as copying is protected and content is watermarked by recipient.
MIA director Lucia Milazzotto says the WCPMedia’s platform was a great convenience for all participants, buyers and sellers. “Markets are an opportunity to make and strengthen relationships,” she explains. “Participants prioritize meetings and often lack time to attend screenings.”
The virtual screening rooms allowed participants to screen content before and after the market, she notes. It also provided sellers with a way to reach potential buyers who could not be physically present. “Participants could do follow up screenings, and share exciting content with their teams,” she observes. “It’s a great tool to finalize deals and avoid missing opportunities.”
The WCPMedia platform also collects data that can be a boon to sales. “Sales agents know who has seen the film and when they watched it,” Milazzotto says. “You can immediately gauge the interest level and take action.”
“WCP’s solution greatly improved our ability to organize and control content,” Milazzotto adds. “It made our interactions with participants and buyers much more efficient. It also allowed us to extend market activity beyond the dates of the market itself. It’s a tool that we can use throughout the year.”
MIA plans to use WCPMedia Services’ media management platform at its second annual market event this October in Rome.
WCPMedia Services www.wcpmediaservices.com