Zooming into Cinema
When Fujinon added the PL 19-90mm zoom lens to its Cabrio line, the company anticipated resistance from the cinema community. As Mike Nichols, business development manager for sales and rental house AbelCine puts it, “Most feature film DP’s are accustomed to primes and prefer a more traditional cinema-style lens, particularly in a narrative set up. And while the removable servo is convenient, DPs may not yet see it as a lens that’ll work in a cinematic set up.” That’s starting to change.