Cinity Gaining Market Share in China
According to industry statistics, premium large format screen installations have seen an increase of almost 19 percent year over year. They set a record in 2019, when 734 screens were installed, a 65 percent increase over 2018. As theatres slowly reopen worldwide following lockdowns due to COVID-19, the pace of adoption is expected to resume. Owned by the China Film Group and Huaxia Film Distribution, Cinity uses premium large format laser projection, immersive sound, and ultra-high frame rate capability. Today, with 57 installations and an almost equal number on tap in cities across China, Cinity enjoys cooperative agreements with many major Hollywood and Chinese studios. The system can be viewed at the Harmony Gold Preview House in West Hollywood, where filmmakers can also screen their latest projects at the industry’s highest frame rate.