The goal of this article is to educate the industry about challenges that immersive sound presents and to present my arguments as to why the National Association of Theatre Owners’ and Digital Cinema Initiative’s rushed actions have the potential to harm, rather than help, the first release motion picture industry
Christie, the world’s dominant brand in the digital cinema projection market, has introduced Christie LA3S line array surround speakers. Another industry first for Christie, the new surround speakers expand the company’s innovative Christie Vive Audio cinema sound solution that was announced on July 17. Krikorian Premiere Theatres’ Buena Park Metroplex 18 in California is the first deployment of a complete Christie Vive Audio cinema sound system in an auditorium powered by Dolby Atmos.
Dolby Laboratories and Jet Tone Production have announced that award-winning director Wong Kar Wai’s The Grandmaster will be the first Chinese movie mixed in Dolby Atmos to be shown in the United States.
Dolby Laboratories announced today five new film titles to be mixed in its new sound format Dolby Atmos. With the addition of Las Brujas de Zugarramundi (Spain), Mindscape (Spain and Canada), Tarzan 3D (Germany), Mr. Go (Korea), and nature documentary Guadalquivir (Spain), Dolby Atmos has passed the milestone of 50 titles announced within one year since Disney•Pixar’s Brave in June 2012.