When the decision was made – more than a decade ago – to convert all the movie theatres in to world to digital technology it unleashed a spirit of innovation that shows no signs of stopping. Certainly, challenges remain, but the savviest exhibitors have learned to embrace new ideas as the best way to stay ahead in an increasingly competitive business. One of the technology leaders in all of this has been Dolby Laboratories.
Dolby and the Wanying Cinema Line Company Limited have announced a partnership to extend the Dolby Cinema experience to more moviegoers in China. The exhibitor, which is wholly owned by China Resources Land Limited, operates movie theatres across China with the brand MixCine. The first location under the agreement is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.
The Odeon Cinemas Group has agreed to install seven Dolby Cinemas, marking the premium large format’s first implementation in the UK. Additionally, Odeon Cinemas Group has confirmed that Dolby servers, processors, and speakers will be utilized for all of its European entities going forward.
Independent post-production company Pace Pictures has opened a new sound and picture finishing facility in Hollywood. The 20,000 square foot site offers editorial finishing, color grading, visual effects, titling, sound editorial and sound mixing services. Key resources include a 20-seat, 4K color grading theater, two additional HDR color-grading suites and ten editorial finishing suites. It also features a Dolby Atmos mix stage designed by three-time Academy Award-winning re-recording mixer Michael Minkler, who is a partner in the company’s sound division.
The Walt Disney Studios has announced twenty titles to be shown at Dolby Cinema locations around the globe. The titles include releases from Disney, Lucasfilm, Marvel Studios, Pixar, and Walt Disney Animation Studios. Among the new releases are two Star Wars titles and Incredibles 2.
Later this month Emagine Entertainment will unveil its Super EMAX theatre, which features a 92 feet wide by more than 48 feet tall screen. The company says it is the largest movie screen in the State of Michigan. Located at Emagine’s Novi location, the theatre’s grand opening will take place December 15 with the first showing of Star Wars: The Last Jedi.
Centerplex Cinemas, one of the largest motion picture exhibitors in Brazil, has announced that it plans to deliver Dolby Atmos immersive audio to 10 screens throughout Brazil. In addition, Centerplex will deploy several Dolby IMS3000 integrated media servers, Dolby multichannel amplifiers and SLS 3-Axis Speakers across its circuit, becoming the first exhibitor in Brazil to install the latest Dolby technology. Plans call for the installation to be completed by the end of 2018.
CGV Cinema Line, the largest multiplex cinema chain in Korea, plans to open thirty Dolby Cinema locations in China by the end of 2021.
Cinema West Veranda Luxe Cinema is the first cinema complex to fully integrate all Dolby technologies for an immersive Dolby Atmos audio experience across a total of nine screens. Located in Concord, California, the complex has a grand opening scheduled for December.
Ymagis Group today announced an agreement with Greek cinema exhibitor Village Cinemas to install Sphera, CinemaNext’s new premium format cinema concept, at the Village Cinemas location at The Mall Athens in Greece.