Combining one of the oldest architectural designs in the Western world – the amphitheatre – with some of the most advanced motion picture exhibition technology available today may sound like a great idea for a new movie theatre. Applying that concept to an existing theatre, though, makes the challenge seem truly daunting. But that’s exactly what happened when B&B Theatres acquired an old movie house in Overland Park, Kansas and set about the work of making it their own. The result is the world’s second largest ScreenX auditorium and its first ScreenX Amphitheatre, complete with a unique approach to the DTS:X sound system.
DTS:X immersive sound
CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.
B&B Theatres, the sixth largest theatre chain in North America has added four ScreenX theatres and 10 Grand Screen premium large format rooms, bringing to 29 the total number of auditoriums with DTS:X sound. The installations were part of DTS’s partnership with GDC Technology.
DTS, a wholly owned subsidiary of Xperi Corporation and CJ 4DPlex have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. Beginning in 2019, DTS will work with ScreenX and exhibitors to implement DTS:X technology into ScreenX locations.
Samsung Electronics unveiled its largest-ever 3D-ready Onyx screen at Capital Cinema in the Xicheng district in Beijing, China. The December 7 opening of the world’s largest 3D LED cinema was timed with the premiere of Warner Bros.’ DC Comics superhero film Aquaman, which has a DTS:X immersive sound track. Aquaman opened with $93.6 million in ticket sales in three days in China, marking the best start for a Warner Bros. title in that territory.