Event Cinema Association

Event Cinema Association executive director Grainne Peat will be celebrating her first year in that role when the association convenes in Amsterdam next month for its annual convention. It has been a busy year for the association and for Peat who has implemented many changes. I recently spoke with her to talk about all that has happened in the past eleven months. Peat says one of her key challenges going forward is to better define what event cinema actually is. But first, we discussed the association’s new website.

Event cinema has come a long way since its earliest days more than a decade ago. The challenge now is to push the boundaries of event cinema to find new content, new concepts that can attract and sustain even larger audiences. To that end, the Event Cinema Association’s annual day-long ECA Conference & Awards session will be held in London this Friday February 3 at the QE11 Centre in central London, near Parliament Square in Westminster. The conference, now in its fourth year is the only event of its kind in the world. To learn more about the association, the conference and the event cinema business in general I spoke with Melissa Cogavin, the ECA’s managing director.

The Event Cinema Association’s annual ECA Conference & Awards will be held in London on Friday February 3 at the QE11 Centre in central London, near Parliament Square in Westminster. The conference, now in its fourth year, is the only event of its kind in the world.

Royal Philips demoed LightVibes at today’s Event Cinema Association Conference 2014 at the Genesis Cinema in East London.