With the rollout of DTS:X for immersive audio bitstream, IAB-compliant digital cinema packages will be labeled IAB in the composition playlist. Executives at DTS and GDC Technology Limited, a licensee of DTS Surround, DTS:X and DTS:X with IAB, want to clear up any confusion people might have about the technology. To that end, I spoke with Patrick Artiaga, senior director, business development, GDC Technology about the relatively new technology. Here is that conversation.
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
The oldest drive-in movie theatre in the United States Shankweiler’s Drive-In Theatre in Pennsylvania, has selected GDC Technology’s SX-2000AR server with Barco’s DP2K-32B projector and Ballantyne Strong for its digital conversion.