Ackerman, Pytka team up on Good Things
The Colonie editor, Bob Ackerman, and renowned director, Joe Pytka, recently paired up to create a dramatic spot for McDonald’s, out of Burrell Communications. Driven by realistic, gritty, cinematic style footage, the :60 commercial, entitled, Good Things, tells the story of a group of African-American teenagers hanging out on dark inner city streets. At first glance it seems that they might have some questionable plans for the evening. However, the story arc soon reveals the group to be a force of optimism, hope and the shared spirit at the heart of their community.
