For fans that want to watch every Marvel movie in one sitting, Showcase Cinemas in Revere, Massachusetts has it covered. As the exclusive New England location to host the 22-movie Marvel marathon beginning Tuesday, April 23 and concluding Thursday April 25, Showcase Cinema de Lux Revere is doing its best to make the two-day sacrifice a little easier for Marvel fans. Participants will have access to shower stations to clean up, yoga breaks to stretch and relax in between movies. Portable cell phone charging lockers will also be available. In addition, food breaks are scheduled and concessions will be discounted by twenty-two percent.
Technology fails. Anyone reading this article knows that even better than I do. That’s been a fact of life in the motion picture business from the earliest days. Film jammed in cameras and projectors, light bulbs burned out unexpectedly, and sound systems malfunctioned for no apparent reason. In each case, the people involved addressed the problem and moved on. Thankfully, technology today is more robust and reliable than ever before and when something goes wrong it’s often easier to fix than ever before. But technology isn’t always the issue. Increasingly in today’s competitive entertainment environment, the important issue is customer relations.