Kathryn Jacob is CEO of Pearl & Dean, the London-based cinema advertising company. To offer just a partial list of her many accomplishments, in 2016 Jacob and Sue Unerman co-authored the book The Glass Wall: Success Strategies for Women at Work and Businesses that Mean Business published by Profile. In 2020 the two women and a man named Mark Edwards co-authored the book Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work. The many boards that Jacob serves on include serving as chair of Home Manchester, an iconic arts venue. Since she joined Pearl & Dean, the company has created the world’s first 3D interactive advertisement for 02, brought pop up cinema to all parts of the UK, and worked with Virgin Atlantic and Ambassador Theatre Group on new ways to reach consumers. On August 1, Jacob began an eight-year term as president of SAWA Global Cinema Advertising Association. Despite the many challenges of the past two years, she remains confident that the industry will bounce back soon because, in her words, “The cinema medium is unique in the media landscape.” I recently spoke with Jacob, via email, about her new role at SAWA and a wide range of other topics related to cinema advertising.