Screenvision Media today announced the addition of 180 screens from Bow Tie Cinemas and R/C Theatres, pushing the company's new screen count by more than 500 since January.
Screenvision Media and Super League Gaming have launched Super League Spotlight, a multi-episode series showcasing the best in-game action, created specifically for in-theatre audiences. The first installment of the series launched last week in more than 2000 movie theatres nationwide.
Screenvision Media has announced a partnership with eSports and gaming production company ESPAT TV. Under the terms of the deal, details of which were not disclosed, ESPAT will produce and distribute gaming-related content across Screenvision’s in-cinema and SV Sports networks. ESPAT TV will create original content including trailers for AAA game titles that will be shown in theatres during the biggest theatrical releases for the remainder of 2021 and into 2022.
Screenvision Media has announced that over the last 12 months the company has secured 1,000 screens and the highly coveted Marquee Position inventory for its sprawling exhibitor cinema advertising network, which currently spans more than 2,000 locations and 14,000 screens.
Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:
Screenvision Media today announced the addition of The Lot to the company's dynamically growing theatre portfolio, along with new deals for Studio Movie Grill and Reading International. Concluding a milestone year of double-digit growth, Screenvision Media signed 19 exhibitor partnership deals in 2019, increasing the company's total screen count to more than 15,000 nationwide with eight of the top ten exhibitors in the country.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.
In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.