National CineMedia announced today that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis. We will have a more complete report with analysis in the coming days.
At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
DigiNext, a joint venture between Digital Cinema Destinations and Nehst Media Enterprises, released The United States of Football on August 23. A nationwide release to the more than 120 member theatres in the Screenvision network will happen August 30 and September 6. It is the first film in DigiNext’s 2013-2014 slate of twelve features.
Screenvision has announced that it will distribute content for Digital Cinema Destinations (Digiplex). The first joint theatrical title will be the documentary The United States of Football, which will debut August 23.