Distribution & Exhibition

NCM, Screenvision Integrate with Nielsen’s The People Platform

Mon, 06/10/2024 - 08:27 -- Nick Dager

National CineMedia and Screenvision Media announced that their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration

AMC, REI Co-op Studios to Screen Mountainfilm Short Films

Thu, 06/06/2024 - 10:23 -- Nick Dager

AMC Theatres, REI Co-op Studios, the outdoor specialty retailer’s in-house content division, and Mountainfilm, one of North America’s longest-running documentary film festivals, today announced an all-new content and marketing partnership that will bring a collection of festival-favorite short films to AMC locations across the country this fall.


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