The Big Picture

Cinema Helps Restore Wild Spaces in the UK

Tue, 10/08/2024 - 11:50 -- Nick Dager

Cinema advertising contractor Pearl & Dean and UK National Parks offer the world a breath of fresh air today as they join forces to launch Wild Spaces. This is a nationwide advertising project where purpose driven brands that want to help nature thrive can be featured in a dedicated advertising reel that funds nature restoration projects across National Parks. This shows that with some creative planning, media spend can be leveraged to support the halt of biodiversity decline in the UK and help connect audiences young and old to nature.

River Oaks Restoration is Complete

Tue, 10/01/2024 - 12:47 -- Nick Dager

After undergoing a two-year, multi-million-dollar restoration and modernization, Houston’s beloved River Oaks Theatre is holding its grand reopening on October 3. Culinary Khancepts led the extensive effort to rejuvenate the theatre with a stunning new design that thoughtfully blends the theatre’s original rich burgundy and gold Art Deco charm with luxurious modern touches and a new full-service food and beverage experience, elevating the standard for both cinematic and live entertainment in Houston.

Ster-Kinekor Elevates the Cinema Experience

Mon, 08/26/2024 - 11:10 -- Nick Dager

Founded in 1896, Ster-Kinekor is South Africa's largest movie exhibitor, operating 352 screens across 41 local complexes and five international locations in Namibia, Zambia and Zimbabwe. Dedicated to providing crystal clear visuals and sound that reverberates in your soul, Ster-Kinekor invests heavily in state-of-the-art equipment and digital projection systems, leveraging premium cinematic technologies such as Imax and D-Box to deliver superior image and sound quality, along with motion-enhanced seating. Ster-Kinekor continues to elevate the movie-going experience with their Cine Prestige sites, while the implementation of new self-service catering and ticket reservation systems reflects their ongoing commitment to refining their esteemed cinematic proposition.

The Cultural Power of Cinema

Mon, 07/08/2024 - 09:44 -- Nick Dager

The Cultural Power of Cinema is the latest edition of Digital Cinema Media’s Building Box Office Brands series, created in partnership with experts, Burst Your Bubble. The study reveals cinema’s leading role in co-viewing experiences (98 percent) and how brands using the medium can in turn maximize commercial and social impact.

Sony Completes Sound Facilities Upgrade

Wed, 05/15/2024 - 13:01 -- Nick Dager

Sony Pictures Post Production Services is celebrating the completion of the final phase of a multi-year effort to expand and modernize its motion picture and television sound facilities. Aiming to establish an inviting, state-of-the-art space for filmmakers and creative sound artists, the studio has integrated the latest immersive sound technology across 14 mix stages on its lot in Culver City. It has also made extensive aesthetic improvements. Its historic Cary Grant, William Holden, Kim Novak, Burt Lancaster, and Anthony Quinn mix stages have been restored to sparkling condition, with new acoustics, cinema screens, creature comforts and creative support.

VR Chairs Coming to Cinemas

Mon, 03/25/2024 - 09:41 -- Nick Dager

Digital Light Sources and Positron have reached an exclusive agreement for DLS to market and sell Positron’s patented Voyager virtual reality chairs to cinemas in the United States. “DLS is very excited to work with Positron to bring this multi-sensory VR experience of a lifetime that offers the creativity and drama of cinematic storytelling and delivers it right to movie theatre lobbies," said Sami Haddad, president of DLS.

Film Production Growing in New Jersey

Mon, 03/18/2024 - 09:59 -- Nick Dager

The film industry in New Jersey employed more than 8,500 people throughout 2023 – and that number is on the rise. Netflix is investing $1 billion to build its East Coast flagship production studio at Fort Monmouth, creating 1,500 industry jobs. Lionsgate is building a major studio in Newark, and 1888 Studios, the largest ground-up movie studio complex in North America, will soon call Bayonne home. It’s expected that by 2026, the motion picture industry in the state will amount to $1 billion per year and, by 2035, the industry will cross the multi-billion-dollar threshold. In recent years, the state has played host to a number of successful film and TV productions. According to the Motion Picture Association, New Jersey has seen $2.15 billion in wages through the film industry since 2020 – with more than 19,000 jobs created in the larger motion picture and television industry, including indirect and induced impact on local vendors. I recently spoke, via email, with Tim Sullivan, CEO of the New Jersey Economic Development Authority to get a sense of what lies ahead for his state in film and television production. Here is that conversation.

Cinema Remains Top Attention-Getter

Thu, 03/14/2024 - 10:53 -- Nick Dager

Cinema advertising leader National Cinemedia has announced its new offerings for the 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach and deep understanding of moviegoers to provide business outcome guarantees for select advertisers in their upfront deals, ensuring a return on their ad spend. In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.

China Breaks Box Office Records

Tue, 02/20/2024 - 08:28 -- Nick Dager

The Chinese movie market this year shattered multiple previous records to become the highest-grossing Chinese New Year holiday in the history of domestic cinema. Statistics from the China Film Administration, the nation's top industry regulator, showed that during the holiday period from February 10-17, the country grossed 8.02 billion yuan ($1.12 billion) from 163 million tickets, representing an increase of 18.47 percent and 26.36 percent, respectively, compared with the same period last year.

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