While consumers are bombarded with a plethora of entertainment options via traditional and alternative distribution platforms, event cinema is a growing trend emerging at movie theaters worldwide. Also known as alternative content, event cinema utilizes movie theaters to broadcast live and prerecorded programming outside of typical Hollywood blockbusters. These unique events offer the opportunity for audiences to come together as a community to view fan-focused content, including sports, opera, musicals, ballet, concerts, TV specials, faith-centered events, red carpet premieres and much more.
Event cinema will take center stage at CinemaCon April 12th at Caesars Palace in Las Vegas when Fathom Events honors BBC Worldwide North America with its Excellence in Event Cinema Award. The award is for their record-breaking success in global event cinema, featuring the Doctor Who series. The award will be presented by Fathom Events CEO, John Rubey, and accepted by BBC Worldwide executive vice president of franchise and digital enterprises, Soumya Sriraman.
BBC Worldwide North America and Fathom Events will commemorate the 400th anniversary of Shakespeare’s death with the release of Bill, a comedic, fictional tale of how Bill became William Shakespeare. This offbeat Monty Python-esque farce stars Mathew Baynton (The Wrong Mans, Bob The Builder) as William Shakespeare along with husband and wife duo – Damian Lewis (Billions, Homeland) as swashbuckling Sir Richard Hawkins and Helen McCrory (Peaky Blinders, Fantastic Mr. Fox) as Queen Elizabeth.
To enhance the Lincoln Center at the Movies experience for audiences of all ages, Lincoln Center Education has created interactive guides to accompany screenings of the Great American Dance series. Presented by Lincoln Center in association with Fathom Events, Lincoln Center at the Movies: Great American Dance brings spectacular dance performances by four of America’s leading dance companies to approximately 600 movie theaters throughout the U.S. in the fall and winter of 2015. The on-screen hosts for the series are Live with Kelly and Michael stars Kelly Ripa and Michael Strahan. The series opened on September 24 with San Francisco Ballet’s Romeo & Juliet.
Kymberli Frueh, vice president, programming of Fathom Events, is passionate about her work. In her decade with the event cinema company she has seen the business experience steady growth and is proud of the revenue she’s added to the bottom line. But, she said, there are other positives. “It’s not just about the ticket sales,” said Frueh. “Look at what kind of audiences we’re bringing back to the theatre. These are people who haven’t been inside a movie theatre in years.”
Finding Noah, a new feature documentary releasing from 17K ASL and Alchemy, brings to life an archaeological expedition in search of Noah's Ark. Narrated by Academy Award nominee Gary Sinise, the film follows a team of archaeologists, theologians and explorers as they summit one of the world's most dangerous mountains in a quest to find a highly sought after piece of history.
Carmike Cinemas today announced it has entered into a strategic partnership with Fathom Events to bring an enhanced and significantly expanded alternative programming offering to 150 Carmike locations in 31 states by the end of 2015. The initiative will encompass more than half of all Carmike locations and marks the single largest alternative programming deployment to date among major domestic movie theater operators. Carmike’s expanded alternative program offering will bring guests notable sporting events, great performances and other unique entertainment from around the world, complementing Carmike’s leading Hollywood studio movie slate through-out the year.
Event cinema marketing and distribution company SpectiCast has partnered with Fathom Events to distribute Sky Productions Vatican Museums 3D.