When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.
ARHT Media has signed an agreement to install ten Capsule holographic displays in PVR Cinema theatres in India. The agreement is expected to result in four locations being installed in late 2022 and six additional locations in early 2023.
Thailand’s largest exhibition chain, Major Cineplex, has purchased ARHT Media’s Capsule 3D display technology. The deal marks the technology’s first sale in the Asia Pacific region, having rolled out across North America and Europe earlier this year.
Burnham-On-Sea’s Ritz Cinema hopes the replace the street art on one side of its building with a large electronic advertising billboard. The Ritz Social Club, which runs the cinema, has applied to the Sedgemoor District Council for permission to introduce the illuminated display on the north-facing cinema wall opposite the town’s post office.
Christie Digital Systems has acquired the assets of Brass Roots Technologies, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems. All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.
Screenvision Sports today announced a new relationship with the Boston Celtics to serve as the team's exclusive in-venue media sales partner. The deal enables SV Sports to engage national brands via available inventory on the center-hung videoboard at TD Garden, as well as the videoboard at the Portland Expo, home to the Maine Celtics of the NBA G League.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Christie Digital Systems is supporting the new Academy Museum of Motion Pictures in Los Angeles with projection and display technology and professional services. The 300,000 square foot campus of the Academy Museum is the largest institution in the United States devoted to the arts, sciences, and artists of moviemaking.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
Supercines, Ecuador’s largest cinema chain, has opened a 16-screen multiplex in the city of Guayaquil. Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3,034 spectators, making it the biggest in the country.