Netflix, Disney+ Hotstar Account for Half of all SVOD Customers in India
Netflix and Disney+ Hotstar accounted for 50 percent of all streaming video-on-demand subscribers in India in 2020, according to Omdia’s latest 2021 Online Video Market and Consumer Trends Report. Omidia’s principal analyst, TV and online video, consumer Constantinos Papavassilopoulos said, “The online video market of India is steadily growing its foothold in every direction. The COVID-19 pandemic accelerated the growth rate of an already dynamic and robust OTT market.”