Immersive Entertainment

The Batman Playing Worldwide in ScreenX

Mon, 03/07/2022 - 10:26 -- Nick Dager

CJ 4DPlex and Warner Bros. Pictures, have announced that The Batman is now playing in the immersive 270-degree panoramic ScreenX for the first time in cinemas worldwide. The iconic DC Superhero has never been seen like this in the cinema before. ScreenX will expand specially selected sequences of the film onto the left and right-side walls of the auditorium, surrounding audiences with extended imagery which naturally fills their peripheral vision.

GDC Technology Unveils IAB Upgrade Option for DTS:X

Tue, 10/12/2021 - 11:12 -- Nick Dager

GDC Technology announced today the option to upgrade the award-winning GDC SX-4000 Standalone Integrated Media Block to DTS:X supporting the immersive audio bitstream. This upgrade is designed to support SMPTE’s immersive audio bitstream standard ST 2098-2, which represents a major milestone towards the goal of delivering a single interoperable immersive audio format for theatrical distribution.

Grand Cinemas Installing MX4D in Theatres in Kuwait and Saudi Arabia

Wed, 10/06/2021 - 11:50 -- Nick Dager

Arts Alliance Media today announced that Grand Cinemas will introduce a MediaMation immersive MX4D Motion EFX Theatre to their forthcoming projects in Kuwait and Saudi Arabia which are due to open in 2022. The announcement follows the news earlier this week that AAM is now the sole cinema reseller of MX4D products globally.

AAM to Become Sole Reseller of MediaMation MX4D Technology

Mon, 10/04/2021 - 10:55 -- Nick Dager

Arts Alliance Media has announced an agreement to become the sole cinema reseller of MediaMation MX4D products across all global territories. MMI continues to provide interactive solutions for attractions, cinemas, exhibits, theatres, and real-time physics engines for VR and eSports, with their immersive MX4D Motion EFX seats leading an impressive solution portfolio.

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