Joining a growing list of production and post-production companies, Deluxe has announced its support for Amazon’s AWS for Media & Entertainment initiative to accelerate, simplify and deliver a cloud-based media supply chain management system for their clients. Together, the companies provide a flexible cloud service and cloud management portfolio that gives enterprise customers rapid and flexible access to the cloud.
Amazon Web Services has announced the general availability of Amazon Nimble Studio, a new service that enables customers to set up a content production studio in hours instead of weeks, with elasticity that gives them near limitless scale and access to rendering on demand. With Amazon Nimble Studio, the company says customers can rapidly onboard and collaborate with artists from anywhere in the world and produce content faster and more cost effectively.
The cloud-based video review and approval platform Frame.io has announced its support for the AWS for Media & Entertainment initiative from Amazon Web Services to accelerate and simplify collaborative content creation with remote production teams, whether they’re shooting on-set, editing from a suite across town, or working in an entirely different city in their own home.
Cinemeccanica, Milan, has announced that several of its products in the CineCloud family will be declared end of life as of May 1. Those products include the Server Single, Server Quad, Server Octal and IMB 24-10.
RSB Cinemas has become the first Dutch exhibitor to adopt a fully cloud-based theatre management system. The independent group has selected CineXpert’s e-TMS for its six cinemas across the Netherlands.
As the industry continues to transition towards IP-based solutions, many integrators have found themselves limited by budget-related restrictions. Diversified, a global technology solutions provider, recently ran into this challenge when it came to a project at BerkleeNYC, a campus-based recording studio formerly known as Avatar Studios. In the process of building a cost-effective IP network for the school’s renowned Power Station recording studio, Diversified turned to TSL Products to provide an IP routing interface that marries TSL’s virtual control processor, the GTP-V1, and its renowned Virtual Panels into a solution that TSL has coined, IP-Cross Connect.
MTI Film in Hollywood is expanding its Remote Data Center, boosting capacity and adding new, cloud-based services, as editing teams increasingly embrace remote work, not merely as a stopgap measure during the pandemic, but as the new and more efficient paradigm for post-production. MTI Film CEO Larry Chernoff says that editors who began working remotely out of necessity are now doing so by choice. “Editors like the practical benefits of being able to work from home or other remote sites,” he said. “The pandemic was the catalyst, but remote work is quickly becoming the preferred choice for editing because it improves productivity and flexibility, and it enhances lifestyles. Based on the experience thus far, we believe the future will be a hybrid of remote and on-premises operations supported by universal connectivity.”
Creative Solutions has announced that Teradek has partnered with Frame.io to support Frame.io C2C (camera to cloud), a cloud-based workflow that bridges on-set camera capture with post-production NLE systems. This process is poised to forever transform the way in which production and editorial interact.
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.
In the MovieLabs white paper The Evolution of Media Creation, we outlined a vision for implementing true cloud-native production workflows. In that vision media production moves outside of the security perimeters that protect individual facilities such as post-production and VFX companies and becomes a virtualized security system to protect all of those involved in production workflows. These workflows transcend organizations, and simply stated, protecting them requires a new approach to security.