Cinema Advertising

Digital Cinema Media Unveils AV Reach Maximizer

Fri, 04/05/2024 - 10:00 -- Nick Dager

The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.

UN, SAWA Launch New Global Warning Awareness Campaign

Thu, 03/21/2024 - 09:29 -- Nick Dager

The UN Development Program and SAWA Global Cinema Advertising Association today launched a one-week international cinema advertising campaign across 11 countries, including all Pearl & Dean cinemas in the UK and Ireland. Global cinema audiences will be surprised to see – a special forecast for the year 2050. While the weather format is familiar, the forecasts – anchored by children – are not.

Cinema Advertising Growing in India

Mon, 02/19/2024 - 08:44 -- Nick Dager

Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.


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