Screenvision, Spotlight Unveil Cinema Programmatic Alliance
Screenvision Media and Spotlight Cinema Networks, pioneers in programmatic cinema advertising, today unveiled the Cinema Programmatic Alliance.
Cinema Advertising
KBH, Digital Cinema Media Add Picturehouse to Lobby Network
KBH, through its partnership with Digital Cinema Media, has announced the addition of Picturehouse to its growing cinema digital six-sheet portfolio, installing media screens in Picturehouse cinema lobbies across the United Kingdom.
New JD Cinema Campaign Put Moviegoers on the Big Screen
JD has launched a media-first cinema and out of the home immersive campaign that invited cinemagoers to capture their authentic meaning of family, putting audiences on the big screen through a sharable, interactive foyer.
Curzon Cinema, Beronia Partner to Screen Merchant-Ivory Films
The luxury Spanish wine brand Beronia has formed an exclusive partnership with Curzon Cinema to sponsor the independent cinema chain's Ivory Christmas season of films, which celebrates the work of filmmaking duo Ismail Merchant and James Ivory, famed for highly decorated literary adaptations such as The Remains of The Day and Call Me By Your Name.
Sky Cinema Says Movies Make Christmas
Sky Cinema has launched its 2024 Christmas advertisement, The Little Girl, which celebrates the joy, power and timeless appeal of festive films. The new spot follows a young girl who finds inspiration – and a little courage – in the romance of Christmas movies to ask a boy to the cinema. The advertisement is part of Sky’s wider Movies Make Christmas campaign, which highlights the power of film to create connection and bring magic to the festive season.
Wicked Featured in Industry’s First 4DX Cinema Advertising
National CineMedia in partnership with Comcast’s Xfinity, CJ 4DPlex, and Regal, today announced the first-ever 4DX ad spot in the U.S. In celebration of Universal Pictures’ new cinematic event Wicked, the industry-leading brands have teamed up to release the Xfinity short film about the making of Wicked, Stay Connected to Your Dreams, in 4DX. The spot combines dynamic on-screen visuals with synchronized motion seats and hyper-realistic environmental effects like bubbles, wind, and lightning to create a magical cinema experience.
Screenvision Announces Wicked Pre-Show Event
The cinema advertising company Screenvision Media today announced a unique collaboration with Universal Pictures for an extraordinary preshow experience that celebrates the spectacular new cinematic event, Wicked, in theatres November 22.
Weischer Cinema, One Tech Group Partner on Cinema Advertising
Weischer Cinema Switzerland and the One Tech Group are opening up new opportunities for advertisers by connecting to the SSP1 platform. In future, more than 700 digital out-of-home cinema screens in cinema foyers in Switzerland can be flexibly booked programmatically to reach moviegoers at one of the most prominent touchpoints in the leisure sector.
Prince Charles Cinema Hosts Beavertown Screamings
The craft beer brand Beavertown is partnering with the Prince Charles Cinema in London, in a month-long branded cinema takeover, featuring a special program of horror classics screenings, entitled Beavertown Screamings. The partnership was brokered by Dive and Pearl & Dean.
Global Cinema Advertising Association, UN Celebrate World Food Day
Last week, in recognition of World Food Day, the Global Cinema Advertising Association (SAWA) and the UN’s International Fund for Agricultural Development (IFAD) launched a global cinema campaign to spotlight the vital role small-scale farmers play in feeding the world. A New Day, an award-winning 45-second cinema spot, highlighting the lives of rural people and farming communities in Tunisia and northern Africa—one of the world’s harshest and most fragile desert environments—will be screened across cinema theatres worldwide.
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