Cinema Advertising

NCM, Spotlight Create the Elevate Cinema Network

Wed, 10/19/2022 - 09:09 -- Nick Dager

National CineMedia and Spotlight Cinema Networks announced a strategic sales relationship, the Elevate Cinema Network. This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of more than 1,200 screens to bring Elevate’s network to 2,700 blue chip screens available for cinema advertising through Spotlight. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.

Screenvision Media, Cielo Sign Electronic Delivery Agreement

Mon, 10/17/2022 - 08:50 -- Nick Dager

Cielo and Screenvision Media announced today that they have closed an agreement to move Screenvision Media to 100 percent electronic delivery. The companies have a long-standing partnership that began in 2017. This new agreement takes the relationship a step forward and enables Screenvision to achieve 100 percent electronic delivery of advertising content to exhibitors, significantly saving costs of operations and optimizing resources for the exhibitors.

Sixth Annual Digital Cinema Media Awards Announced

Thu, 09/22/2022 - 15:22 -- Nick Dager

The sixth annual Digital Cinema Media Awards, held in partnership with Campaign, took place this week at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by the industry. The big winners on the night were Disney+ The Walking Dead and Publicis Imagine’s Frighteningly Good: How Disney+ Jump Started Their 18+ Audience campaign.

NCM, iSpot Partner on Audience Measurement

Mon, 08/29/2022 - 11:46 -- Nick Dager

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Screenvision, CMX Cinemas Expand and Extend Agreement

Tue, 08/16/2022 - 10:01 -- Nick Dager

Screenvision Media today announced that it has expanded and extended its agreement with CMX Cinemas. As part of the deal, Screenvision's Cinema Network will add eight CMX CinéBistro locations, including 52 screens. Screenvision now has all CMX CinéBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar.

Amazon Creates Immersive Cinema Ad

Fri, 08/05/2022 - 10:56 -- Nick Dager

Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.

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