The sixth annual Digital Cinema Media Awards, held in partnership with Campaign, took place this week at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by the industry. The big winners on the night were Disney+ The Walking Dead and Publicis Imagine’s Frighteningly Good: How Disney+ Jump Started Their 18+ Audience campaign.
Digital Cinema United has entered into a multi-year service agreement with Screenvision Media to manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.
National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Emagine Entertainment has announced partnerships with Screenvision Media and Strax Networks to create an industry first augmented reality platform connecting a physical theatrical experience to the digital world. The platform will debut in October exclusively at select Michigan Emagine locations.
Screenvision Media today announced that it has expanded and extended its agreement with CMX Cinemas. As part of the deal, Screenvision's Cinema Network will add eight CMX CinéBistro locations, including 52 screens. Screenvision now has all CMX CinéBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar.
Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.
The nominees have been announced for the 22nd annual Golden Trailer Awards ceremony, which will be held live at The Orpheum Theatre in Los Angeles, California on Thursday, October 6th. This year’s awards represent the ever-evolving entertainment industry. The 2022 jury consists of top-level directors, producers, actors, writers, executives, and advertising creatives as well as program host, renowned comedian and NBC talk show personality, Henry Cho.
PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.
Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
Screenvision Media today announced that Indeed will take over the entire Screenvision Front + Center pre-show to debut the company's Rising Voices films during the weekend of July 22-24. Indeed's Rising Voices, which aims to discover, invest in and amplify stories created by Black, Indigenous, and People of Color filmmakers and storytellers, will rotate the 10 films, with audiences seeing one film and exclusive behind-the-scenes content during Screenvision's pre-show.
