The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
The UN Development Program and SAWA Global Cinema Advertising Association today launched a one-week international cinema advertising campaign across 11 countries, including all Pearl & Dean cinemas in the UK and Ireland. Global cinema audiences will be surprised to see – a special forecast for the year 2050. While the weather format is familiar, the forecasts – anchored by children – are not.
Screenvision Media today announced plans to hold the company's annual Upfront presentation on Tuesday, May 14, at 7:00pm in the Frederick P. Rose Hall located within Jazz at Lincoln Center.
AMC Theatres is embarking on the next phase of its advertising saga, rolling out three new commercials featuring Nicole Kidman set to debut across its U.S. locations.
Well known cinema advertising company Pearl & Dean has announced the appointment of Clare Turner to the newly created position of UK chief commercial officer. She will be responsible for spearheading commercial growth while maintaining Pearl & Dean’s position as a leading film and cinema media owner.
Jeanette and Tony Levine, the founders of Spotlight Cinema Advertising in Perth, Australia, are retiring and turning over the business to media professional Erin Pitchers.
Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.
The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
National CineMedia, the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network in the country, has announced that Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
National CineMedia today announced a new five-year exclusive agreement with Santikos Theatres. Santikos operates 27 theater locations, and 379 screens across eight states. They are the seventh largest cinema operator in the U.S. and one of the largest affiliates on the NCM platform.
