The in-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. The collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR’s extensive network of more than 403 screens.
In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.
CEN Media, a digital out-of-home media network specializing in movie theatre venues, has integrated with Place Exchange, a DOOH platform, with an aim to allowing advertisers access to cinema lobby ad space inventory.
The U.S. Representative of the Cannes Lions International Festival of Creativity and largest cinema advertising platform, National CineMedia has launched the 2024 U.S. Young Lions competition. Registration is open now through February 2 for advertising, marketing and communications industry professionals aged 30 or under. The categories for the 2024 competition are Digital, Film, Media, PR, and Print and the competition runs from February 8-20. The winners in each of the five categories become TEAM USA and head to Cannes, France to compete on a global stage at the Cannes Lions International Festival of Creativity in June.
The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.
Christie Digital Cinema’s new cinema trailer made its world debut last week at CineAsia in Bangkok, Thailand. The trailer was created by Mila Paulman, a fourth-year student majoring in film and media production at Toronto’s Humber College, and directed and produced by Kitchener, Canada’s Digital Sabbath Film Company, with post-production by Company 3.
Spotlight Cinema Networks, which says it is the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, has launched its big screen programmatic advertising offering. Advertisers now have the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow.
Star Media and Bamix have partnered on another cinema advertising campaign to introduce and promote the Cordless Plus, which has seen encouraging sales performance to date in the Australian market. The 13-week campaign will run on the Star Media Platinum Cinema Advertising Network will run until February 15, 2023
New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.
Award-winning actor Micheal Ward has fronted a new national cinema campaign devised by the British Academy of Film and Television Arts and the UK cinema advertising company Digital Cinema Media to inspire the creative talent of tomorrow to pursue a career in the screen industries.
