National CineMedia today announced that its plan of reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing, representing a swift and significant stride forward in the company's financial restructuring efforts. The company is expected to emerge from Chapter 11 on or around August or September.
National CineMedia has announced a deal to bring Adelaide’s attention transaction metric to the cinema advertising industry for the first time.
National CineMedia today announced that it has entered into a new long-term network affiliate transaction agreement with Regal Cinemas.
Cinema advertising contractor Pearl & Dean Ireland has teamed up Stella Cinemas and Audi Ireland in a unique one-year deal that was brokered by the Irish advertising agency PHD.
Screenvision Media held its annual Upfront presentation Wednesday night and announced new breakthrough research, which proved cinema is the number one video platform for attention with 75 percent active attention to ads and 100 percent viewability. That is two-six times higher than TV, CTV, Social and Digital.
The UK cinema advertising firm Digital Cinema Media has announced a seven-month nationwide partnership with Samsung. Together, the companies will launch a blockbuster opening week ident take over package for this year’s biggest films, kicking off with Guardians of the Galaxy Vol.3.
Cinema advertising contractor Pearl & Dean has signed an impressive contract with the UK’s biggest cinema screen, BFI Imax. The newly formed relationship kicked off last month.
National CineMedia, the U.S. representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2023 U.S. Young Lions competition. More than 280 entries were submitted this year by creative rising stars working across the advertising, digital, media, creative and PR industries, a 16 percent increase of Young Lions entrants to the competition compared to last year.
National CineMedia today announced a series of debt restructuring transactions that are expected to meaningfully strengthen the company’s balance sheet and position the company for long-term growth. National CineMedia, Inc., a non-filing entity, will remain the manager of NCM LLC.
Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.
