Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.
As has been widely reported, National CineMedia is negotiating to hand control of its cinema advertising business to senior lenders as part of a planned bankruptcy filing. The reports all quote people familiar with the matter.
Electronics giant Samsung has partnered with the Picturehouse U25 Membership, in tandem with the launch of the new Samsung Galaxy S23 Ultra, in a deal brokered by Digital Cinema Media and Starcom.
UK cinema advertising contractor Pearl & Dean and dessert brand Gü have launched a unique new campaign – Indulgent Cinema with Gü – that sees the brand promoting its luxurious sweet treats in 30 independent cinemas across the UK.
National CineMedia, the U.S. Representative for the Cannes Lions International Festival of Creativity, has names The Creative Ladder, a nonprofit dedicated to making creative careers more accessible and inclusive for young people, as the official charity partner for the 2023 Young Lions Competition.
The UK cinema advertising contractor, Pearl & Dean, has rekindled its relationship with Curzon by securing a new contract set to start in July 2023. The partnership will see Pearl & Dean work with Curzon to deliver advertising in their luxury cinema spaces and potentially across their other assets in the future.
Everyman and partner Jaguar recently presented a special immersive event and screening of the film Babylon at the four-screen Everyman Crystal Palace. The venue was transformed into a dazzling cinematic experience, transporting 300 guests to the hedonistic world of Hollywood in the 1920s.
The U.S. Representative for Cannes Lions International Festival of Creativity National CineMedia have announced the launch of the 2023 Young Lions Competition. The 2023 Young Lions competition opens the door to up-and-coming creative professionals, with an intense focus on smart, strategic, original ideas across disciplines, and an increased emphasis on diversity, equity, and inclusion. It is the most prestigious creative competition for today’s rising stars in the creative, media, public relations, and digital industries.
As has been widely reported, Cineworld has closed 23 theatre sites since filing for bankruptcy protection last year and plans more closures. In addition, the theatre chain has indicated that it may sever its ties with cinema advertising company National CineMedia.
More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.
