Cinema Advertising

Cinema Audience Attention Span Highest of all Video Platforms, Study Shows

Wed, 11/01/2023 - 12:05 -- Nick Dager

New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.

Pearl & Dean Starts Something Good

Thu, 10/12/2023 - 11:35 -- Nick Dager

UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.

Pearl & Dean Creates Unique Sumotherhood Campaign

Wed, 10/11/2023 - 09:55 -- Nick Dager

To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.

Pearl & Dean Names Damon Westbury CCO of its Ireland Office

Mon, 10/09/2023 - 09:57 -- Nick Dager

The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.

DreamWorks Animation Launches Ad Campaign for Trolls Movie on Exosphere

Thu, 09/28/2023 - 08:51 -- Nick Dager

Sphere Entertainment announced that DreamWorks Animation is the first movie studio to launch a brand campaign specifically designed for the Exosphere – the fully programmable LED exterior of Sphere in Las Vegas – in support of DreamWorks’ action-packed new film in the Trolls musical blockbuster franchise, Trolls Band Together, which hits theatres nationwide on November 17.


Subscribe to Cinema Advertising