Spotlight Cinema Networks and Cinépolis Luxury Cinemas today announced an extension of their long-term partnership which includes adding 47 more Cinépolis screens to Spotlight's national theatre network. As of April 1, 2024, Spotlight will represent all of the Cinépolis U.S. luxury locations, inclusive of five Moviehouse & Eatery theatres located across Dallas and Austin, Texas.
National CineMedia, the US representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2024 US Young Lions competition. More than 500 teams of young professionals across the advertising, digital, media, creative and public relations industries registered for the competition this year, up 20 percent year over year. There were 333 official competition entries, an increase of 17 percent compared to last year. The five winning teams were named and honored by NCM at the Team USA Winners Announcement event, hosted by Initiative, with all 25 finalist teams in attendance.
Screenvision Media has extended its cinema advertising relationships with B&B Theatres, Fridley Theatres and Maya Cinemas.
Ciello has introduced the latest addition to its AD 360 product lineup: a programmatic advertising system poised to significantly expand cinema advertising.
The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
The UN Development Program and SAWA Global Cinema Advertising Association today launched a one-week international cinema advertising campaign across 11 countries, including all Pearl & Dean cinemas in the UK and Ireland. Global cinema audiences will be surprised to see – a special forecast for the year 2050. While the weather format is familiar, the forecasts – anchored by children – are not.
Screenvision Media today announced plans to hold the company's annual Upfront presentation on Tuesday, May 14, at 7:00pm in the Frederick P. Rose Hall located within Jazz at Lincoln Center.
AMC Theatres is embarking on the next phase of its advertising saga, rolling out three new commercials featuring Nicole Kidman set to debut across its U.S. locations.
Well known cinema advertising company Pearl & Dean has announced the appointment of Clare Turner to the newly created position of UK chief commercial officer. She will be responsible for spearheading commercial growth while maintaining Pearl & Dean’s position as a leading film and cinema media owner.
Jeanette and Tony Levine, the founders of Spotlight Cinema Advertising in Perth, Australia, are retiring and turning over the business to media professional Erin Pitchers.
