Cinema Advertising

Qube, UFO Partner to Revitalize Cinema Business in India and Nepal

Mon, 07/10/2023 - 11:12 -- Nick Dager

In the wake of the pandemic, UFO Moviez India and Qube Cinema Technologies, have announced, subject to necessary approvals, their intention to forge a strategic alliance, proposing two 50:50 joint ventures aimed at bolstering the cinema industry recovery. One joint venture will be focused on the commercial monetization and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other to oversee feature film mastering, localization, and content delivery within India and Nepal.

Court Confirms NCM’s Reorganization Plan

Wed, 06/28/2023 - 12:47 -- Nick Dager

National CineMedia today announced that its plan of reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing, representing a swift and significant stride forward in the company's financial restructuring efforts. The company is expected to emerge from Chapter 11 on or around August or September.

Screenvision Research Says Cinema Advertising Tops All Other Outlets

Thu, 05/25/2023 - 09:57 -- Nick Dager

Screenvision Media held its annual Upfront presentation Wednesday night and announced new breakthrough research, which proved cinema is the number one video platform for attention with 75 percent active attention to ads and 100 percent viewability. That is two-six times higher than TV, CTV, Social and Digital.

NCM Announces 2023 U.S. Cannes Lions Young Lions Winners

Mon, 05/01/2023 - 13:29 -- Nick Dager

National CineMedia, the U.S. representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2023 U.S. Young Lions competition. More than 280 entries were submitted this year by creative rising stars working across the advertising, digital, media, creative and PR industries, a 16 percent increase of Young Lions entrants to the competition compared to last year.


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