Cinema Advertising

Marcus Theatres Extends Relationship with Screenvision

Mon, 04/03/2023 - 10:56 -- Nick Dager

Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.

Digital Out of Home Advertising Rose 24 Percent in 2022

Wed, 03/29/2023 - 11:13 -- Nick Dager

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.

NCM Launches Young Lions Competition Represent!

Tue, 01/10/2023 - 11:31 -- Nick Dager

The U.S. Representative for Cannes Lions International Festival of Creativity National CineMedia have announced the launch of the 2023 Young Lions Competition. The 2023 Young Lions competition opens the door to up-and-coming creative professionals, with an intense focus on smart, strategic, original ideas across disciplines, and an increased emphasis on diversity, equity, and inclusion. It is the most prestigious creative competition for today’s rising stars in the creative, media, public relations, and digital industries.


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