Dessert brand Gü is expanding its cinema partnership with UK cinema advertising contractor Pearl & Dean, following the success of the first phase of its Indulgent Cinema with Gü campaign, where the brand promoted its sweet treats in 30 independent cinemas across the UK in February.
The UK cinema advertising company Digital Cinema Media has launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other media channels.
Screenvision Media today announced for the second consecutive year that Indeed Rising Voices will take over the Screenvision Front + Center pre-show from now through August 31.
In the wake of the pandemic, UFO Moviez India and Qube Cinema Technologies, have announced, subject to necessary approvals, their intention to forge a strategic alliance, proposing two 50:50 joint ventures aimed at bolstering the cinema industry recovery. One joint venture will be focused on the commercial monetization and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other to oversee feature film mastering, localization, and content delivery within India and Nepal.
The UK’s leading mochi ice cream brand, Little Moons, has signed up as a category partner to Picturehouse Cinema’s 2023 Outdoor series, in a partnership brokered by Digital Cinema Media and MediaHub.
National CineMedia today announced that its plan of reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing, representing a swift and significant stride forward in the company's financial restructuring efforts. The company is expected to emerge from Chapter 11 on or around August or September.
National CineMedia has announced a deal to bring Adelaide’s attention transaction metric to the cinema advertising industry for the first time.
National CineMedia today announced that it has entered into a new long-term network affiliate transaction agreement with Regal Cinemas.
Cinema advertising contractor Pearl & Dean Ireland has teamed up Stella Cinemas and Audi Ireland in a unique one-year deal that was brokered by the Irish advertising agency PHD.
Screenvision Media held its annual Upfront presentation Wednesday night and announced new breakthrough research, which proved cinema is the number one video platform for attention with 75 percent active attention to ads and 100 percent viewability. That is two-six times higher than TV, CTV, Social and Digital.
