New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.
Award-winning actor Micheal Ward has fronted a new national cinema campaign devised by the British Academy of Film and Television Arts and the UK cinema advertising company Digital Cinema Media to inspire the creative talent of tomorrow to pursue a career in the screen industries.
UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.
To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.
The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.
Sphere Entertainment announced that DreamWorks Animation is the first movie studio to launch a brand campaign specifically designed for the Exosphere – the fully programmable LED exterior of Sphere in Las Vegas – in support of DreamWorks’ action-packed new film in the Trolls musical blockbuster franchise, Trolls Band Together, which hits theatres nationwide on November 17.
The seventh annual Digital Cinema Media Awards, held in partnership with Campaign, took place September 20 at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work of the past twelve months.
The media investment group GroupM has released a report entitled the South Cinema Audience Behavior Report about the movie-going habits of the people living in the Southern states of India.
Film fans and their new bundles of joy in the United Kingdom can grab tickets for just £5.50 at Showcase Cinemas nationwide as its special Baby Cinema screenings are returning.
National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership bringing diverse, real-life stories of athletes and sports to the big screen for the first time.
